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Jim Heid, FASLA

jim heid photoJim's two decades of work around the subject of sustainable real estate has been invaluable for clients looking to go beyond 'checklist' based sustainable design, while still responding to the realities of consumer and capital market constraints. As a strategic advisor providing project process facilitation and development management, Jim’s experience and communication skills are essential where defining and communicating the value proposition of sustainability is required for project approvals, financing, reaching new customers or creating a differentiated brand in the marketplace.

Combining deep knowledge of design with training in real estate finance, Jim collaborates easily and effectively with established developers, legacy landowners, capital providers, public agencies and citizen groups.  His understanding of the real estate development process, and the goals of smart growth and sustainable development strategies, provides clients an articulate voice to balance the often competing imperatives of innovative planning techniques and reluctant consumer and capital market forces.

Jim is sought out for his ability to effectively resolve the complex layers of sustainable community design and real estate development.  He has worked for national and global land and urban developers including Canada Lands, Lend Lease Communities, The Howard Hughes Corporation, Newland Communities and Grosvenor.

His hands-on experience is combined with decades of thought leadership.  In the mid -1990’s Jim was the principal author and instructor for the Urban Land Institute’s research and education surrounding sustainable community development, including national workshops ‘The Practice of Environmentally Responsible Development’; and publications  Greenfield Development Without SprawlDeveloping Sustainable Planned Communities  and recently The Evolution of the Planned Community.   

His leadership continues today as a member of ULI’s Climate, Land Use and Energy (CLUE) Committee, as a founding member of the Responsible Property Investing Council and expert advisor to the U.K’s BioRegional’s One Planet Living program.  In 2012 he launched the UrbanGreen® Index, an industry wide survey to monitor the perceptions, barriers and leverage points for more sustainable approaches in real estate development.

Trained as a landscape architect, Jim received a Masters in Real Estate Development from Massachusetts Institute of Technology (MIT) as a way to more effectively integrate economics, development and design thinking. 





P: 415-218-6709 | F: 707-395-0792 |
P.O. Box 29627, San Francisco CA 94129 | 511 Johnson Street, Healdsburg, CA 95448
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